Interface and Interaction Designer, Information
Architect, ChemConnect
Lead interface redesign for high volume online commodities and specialties exchange.
July 2000 to July 2001, San Francisco, CA. - Contract to Hire
About Company: ChemConnect is the leading Chemicals Commodity and Specialty Exchange. ChemConnect Trading Tools include 24/7 availability for 1000+ configurations of Auctions, Reverse Auctions, Commodities and Specialties Trades, Futures, Spots, Swaps, in both Paper and Physical transactions. ChemConnect exchanges successfully executed 2 billion dollars of trades during fiscal year 2000.
My Assignment: I was contracted to lead the interface redesign the for high volume commodities and specialties exchange, which included the complete overhaul of all trading tools and the corporate web site.
The original applications and sites were developed by the three founders, several partners, and engineering leads. The products were robust, the issues were that core value was not being highlighted in the Corporate Web Site, and applications
were not optimized for complex trading. I audited and analyzed tools and participated in many options trades, with remote clients from around the world. I interviewed Traders and Stake Holders and tested design and prototypes with these user groups, in an ongoing fashion throughout product development. With this information, I lead a team of 8 designers and developers to execute new designs for tools and the new web site.
Within three months I was hired as the lead Interaction Designer. Tools and web site re-launch passed General Availability within six months, interface idioms designed are still the application standards used by ChemConnect to this day.
Techniques Used:
- Persona Development, Use Case Development and Usability Testing.
- Story Boarding, Wire Frame, Skin, and Demo Prototyping.
- Business objectives analysis, Redesign Strategy development.
- Application Audits and Analysis.
- Integrated Work Observation, Interviews and Testing with Customers.
- Task and Work Flow analysis and development.
- Diagrammed application interface architecture using documentation, schematics, and wireframes.
- Designed enhanced user interface standards, usability and design guidelines.
- Developed Wire Frames, Annotated Prototypes.
- Successful User Interface Redesign of all Trading Applications and Corporate Site.
Examples of work at ChemConnect:
ChemConnect Exchange Trading Floor:
